This is a Simulation Game held at a one-day or half-day event where a large group of advisers compete to provide the best service they can to win as much business as possible through a structured role play game supported by an innovative app providing real-time scoring. Advisers are grouped into virtual practices and both individual and group achievements are rewarded. Consumers are played by actors, generally PDMs or other senior staff. The event can be held at a PD day or at a conference with the winners announced at the gala dinner. We have managed games in both Australia and Canada over the last 2-3 years with games as small as 30 participants and as large as 300.